Monday, November 21, 2016

In the wake of significant product line expansions for 1996

1996--In the wake of significant product line expansions for 1996, The Timberland Company has enlisted the services of several recognizable faces and their families to help tell the new and complete Timberland story in a national print advertising campaign that will break this Fall. The campaign focuses on the company's heritage as a high-quality, outfitter, while reaching out to new customer segments that the company's new products are designed to attract. kids timberland boots,
Those new products include: new women's dress casual and rugged casual footwear lines, kid's boots and shoes, several new offerings in rugged casual and performance footwear, new performance and men's collections apparel lines, as well as an array of newly-licensed product offerings. According to Greg VanWormer, senior vice president and head of Timberland's marketing, merchandising and retail groups, the new campaign is reflective of the evolving and expanding character of the Timberland brand.  timberland boots for men on sale,
The campaign expands upon previous advertising creative that accentuated the protection Timberlandr products provide from the harshest elements of nature. While Timberland products will continue to boast unsurpassed workmanship and the finest materials, the new advertising strategy takes an expanded and more "inclusive" stance -- one that focuses on the company's classic and traditional styling and relevance to a widening range of consumers.
"The overarching theme of our campaign is 'quality of life.' When you get right down to it our products do enhance how one lives," noted Mr. VanWormer. "Our performance products invite and enable aspiring adventurers to explore the outdoors. Our rugged casual products can make weekend activities more enjoyable and comfortable. And our dress casual offerings bring our brand to the growing number of consumers looking for new options for the casual workplace and for casual social settings.  timberland roll top boots uk,
"Our new advertising will convey this character at Timberland. Yes, we're great in the mud, scree and slush. Yes, we're one of the leading hiking boot companies in the world. But we're also a terrific value for people who need reliable, classically-styled and well-crafted casual clothing, footwear or accessories," said Mr. VanWormer.  timberland shoes for women,
To enhance this message, latest timberland shoes ,the company is using three individuals from the entertainment industry (along with members of their families) to help tell the Timberland story. According to Ranee Flynn, Timberland's vice president and creative director, selecting personalities for the campaign who embody the Timberland image, was a challenge.

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