Timberland introduces the Mill River work boot line for high-performance,

Timberland introduces the Mill River work boot line for high-performance, performance-oriented professionals.
Timberland (NYSE: TBL) today announced the introduction of the Mill River Line Work Shoe, designed for craftsmen,timberland womens boots, line workers, carpenters, construction workers and other collar professionals Blues that look for quality and work performance characteristics that distinguish Timberland from other startup manufacturers. Mill River work boots will be sold primarily to independent shoe retailers and regional chains starting in the fall of 1996.
Larry Klane, vice president and general manager of Tim River said, "The Timberland brand has its roots in the work boots. Work boots are a big part of the heritage of our company and a great reason why this company The brand has moved in the direction of the outdoors and towards more casual, new brown timberland boots,robust casual and performance-oriented shoes. Introduction of Mill River Boots work as a strengthening of the foundation of our business - and a re-commitment to a consumer who first put our business on the map. "
Mill River work boots will be marketed separately from Timberland products (which bear the company's familiar "tree" logo). According to Mr. Klane, timberland outlet uk, Mill River Work Boots will also pursue a marketing and advertising strategy consistent with its target audience - an audience that seeks robust work products that offer value but do not compromise functionality.
"Mill River Work Boots is a new brand that should target an audience that we are starting to lose at low prices - and some might argue, lower quality - start-up companies working," noted Mr. Klane. Our association with the Timberland name, and the quality that Timberland represents for consumers.However, we will place the new brand in channels where our customers work prefer frequent stores with reputations of quality products like Sears.We will price Boots to appeal even the most sensitive to the price of consumers.mens timberland earthkeepers chukka boots,
The new line of work boots from the Mill River will have 30 models of boots and hikers. Some of the models will have steel toes and others will be waterproof.
Timberland, based in Stratham, New Hampshire, designs, manufactures and markets high-quality footwear, apparel and accessories for men and women. Timberland products are sold in more than 60 countries around the world by specialized and better quality stores, "womens timberland boots,in addition to Timberland's retail and outlet stores. Timberland's Class A common shares are publicly traded on the New York Stock Exchange under the symbol TBL.